Your print materials have long been fundamental to an
all-inclusive communication strategy. From branding platforms and taglines to brochures and billboards, here are samples that have proved an effective call to action. Creative concepts Action verbs A hook that lands the reader |
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Click on visual to read copy |
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Ads and Campaigns |
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The
Ports of Virginia International ad |
Providence at Heritage Shores Consumer ad campaign |
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Taglines |
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Virginia Department of Health Tagline used for parent resource kit |
Cabinetry & Construction Tagline used on all promotional materials |
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Brochures |
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Colonial
Williamsburg |
Marriott
and US Air Valentine’s Day discount travel promotion |
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Branding and Case Statements |
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Ability One |
Virginia Baptist Children’s Home Non-profit case statement |
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Direct Response |
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Asheville School Enrollment clincher |
Spiegel Letter, flyer, envelope teaser |
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Packaging |
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First Colony Coffee and Tea Co. Bag for tea |
Prince Michel Winery Truck |
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Posters and Outdoor |
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Girl Scouts Consumer sales poster |
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Magazines and Catalogs |
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Henrico Economic Development Authority Business development publication |
Special Times Gifts Product descriptions |
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Books and Annual Reports |
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KPMG
Peat Marwick Corporate history book |
Community Banker’s Bank Annual report |
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Copyright © Susan T Burtch, LLC • Richmond, Virginia