Susan T. Burch, LLC

 

Print

Your print materials have long been fundamental to an
all-inclusive communication strategy. From branding platforms and taglines to brochures and billboards, here are
samples that have proved an effective call to action.
Creative concepts
Action verbs
A hook that lands the reader

 

Click on visual to read copy

Ads and Campaigns

 
Ports of Virginia
Providence
The Ports of Virginia
International ad
Providence at Heritage Shores
Consumer ad campaign


Taglines

New Parents Kit
Cabinetry and construction
Virginia Department of Health
Tagline used for parent resource kit
Cabinetry & Construction
Tagline used on all promotional materials


Brochures

Colonial Williamsburg
Educational outreach to schools

Marriott and US Air
Valentine’s Day discount travel promotion



Branding and Case Statements

Ability One
Branding directives

Virginia Baptist Children’s Home
Non-profit case statement


Direct Response

Asheville School
Enrollment clincher
Spiegel
Letter, flyer, envelope teaser


Packaging



Posters and Outdoor

Girl Scouts
Consumer sales poster


Magazines and Catalogs

Henrico
Henrico Economic Development Authority
Business development publication
Special Times Gifts
Product descriptions


Books and Annual Reports

KPMG Peat Marwick
Corporate history book