Print

Your print materials have long been fundamental to an all-inclusive communication strategy. From branding platforms and taglines to brochures and billboards, here are samples that have proved an effective call to action.

Creative Concepts
Action Verbs
A Hook that Lands the Reader

Taglines

 

Virginia Department of Health
Tagline used for parent resource kit

 

Cabinetry & Construction
Tagline used on all promotional materials

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Magazines and Catalogs

Special Times Gifts | Catalog

Best Cellar
Few California wineries have contributed as much to the legendary Napa Valley as Robert Mondavi, established in 1966. Mondavi‘s goal is to “enrich life through wine.” This Basket includes: a fruit-flavored Cabernet Sauvignon with a long-lingering finish; a full-bodied Chardonnay with a complex aroma; a light Fume Blanc with a crisp, acidic character, and a softer red wine, the smooth Merlot. To accompany the wines, this basket includes: sliced sausage, dill-seasoned pretzels, Napa Valley hot sweet mustard, Botticelli truffles, sesame crackers, camembert cheese spread, and a handy cheese knife.

Collegiate School | Magazine Article

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10th International Emerging Leaders Conference

As the keynote speaker begins, 56 high school students Zoom in from nine countries around the world. It’s 8 am in Virginia, 2 pm in Italy and 6 pm in Kazakhstan – on a Sunday, no less. Collegiate has just launched its 10th annual, and first virtual, International Emerging Leaders Conference.

The week-long program has had the same goal since it started in 2010: to foster collaboration among students who work in small international teams on environmental challenges faced by the participating countries. IELC is believed to be the first program of its kind hosted at an American school during the academic year. Every year, Collegiate seniors agree to make up a week of missed schoolwork in order to join the team. Faculty members renew acquaintances with now-familiar colleagues from partner schools around the world, and Richmond parents eagerly sign up to host the visiting international students in their homes….


Ads and Campaigns

The Port of Virginia | Ad

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Reach the Heart of America Through the Ports of Virginia.

America is a large and vibrant nation. From the industrial northeast to the sunny southwest – from Seattle to Miami to Chicago to Dallas – exists a commercial, agricultural, geographical diversity unique in this world.

And it’s accessible to you through the Ports of Virginia.

Located mid-way along the Atlantic coast, the Ports of Virginia are just 500 miles from over half the population of America. And once you’re in Virginia, you’re well on your way to Illinois, or any other state, for that matter. That’s because an extensive inland transportation system connects the Ports of Virginia with virtually any city in America. Ship via the Norfolk Southern or CSX railroad system, both headquartered in Virginia. Or choose from over 130 motor lines traveling well-kept highways coast to coast….

Providence at Heritage Shores | Consumer Ad Campaign


Brochures

Colonial Williamsburg | Educational Outreach to Schools

Colonial Williamsburg Outreach Education Initiative

“Thank you so much for coming to CA. I know it is a long trip from Virginia. I was excited to see you. We missed part of our recess, but it was worth it. Did you wear your colonial clothes on the airplane?”
                
Marisa Linsley, 5th grade student

You probably know Colonial Williamsburg as the famous restored 18th-century town. But its significance goes far beyond bricks and cobblestones. Colonial Williamsburg is an educational institution. Its significance is both public and personal, educational and experiential. Its mission is to tell the story of a diverse group of people who fought to create a new community in a new land, based on new ideals. We call this story “Becoming Americans: Our Struggle to Be Both Free and Equal.”…

Marriott | Valentine’s Day Discount Travel Promotions

The Heart of Valetine’s Day

Roses are red
Violets are blue. 
Is Valentine verse
A challenge for you?

Then it’s a shame you didn’t live during the 1840s, when you could have consulted a Valentine Writer to solve all your versifying dilemmas. Costing just a penny, these handy little guidebooks transformed a tongue-tied admirer into a silver-tongued Romeo. During the “Golden Age of the Valentine,” men and women from all walks of life consulted the Writer for sentimental, comic and even lewd verses, and for suitable responses as well. Women receiving valentine proposals were offered both acceptance and refusal options.…


Branding and Case Statements

AbilityOne | Brand Directives

AbilityOne on the Move
The Brand, the Story – and You

Why and How to Co-Brand with AbilityOne

Now non-profit agencies can improve awareness of their programs without changing their name or identity. Voluntary use of the name AbilityOne (formerly JWOD) should help increase loyalty and extend recognition. When non-profit agencies use the AbillityOne name, in conjunction with their own name, this is known as “co-branding.” Marketing research proves that using two strong brand names together can lend credibility to an organization, improve competitive positioning, and expand the audience base.…

Virginia Baptist Children’s Home | Non-Profit Case Statement

Developmental Disabilities Ministry
The Hilbingdon Road House Project

Our Philosophy

Developmentally disabled adults are capable, integral members of the community. We strive to create an environment where they can live a normal life within their capabilities and at the same time, contribute as functional members of society.

Our Goal

We want to raise $265,000 to purchase and expand a residential home now for sale in Richmond’s West End. The renovated dwelling would become the long-term family home of five men with developmental disabilities.…


Direct Response

The Garden Club of Virginia | Annual Fund Donation Reminder

Dear GCV Friends,

Surprise! This unusual notepaper is embedded with wildflower seeds, and it comes to you in appreciation, as we near the end of our first Annual Fund campaign. Read this note, then plant the stationery. Like the Garden Club of Virginia itself – and the friendships we cultivate – it will grow and bloom.

To those generous members who have already contributed to the Annual Fund, this plantable note conveys our heartfelt thanks. To those who have yet to give, it serves as a reminder that you have until June 30 to send in your donation. Our target sum is $50,000, and we’re already well on the way. Any donation is voluntary, and even small checks help to reach the goal….

Asheville School | Enrollment Clincher

Come to the Asheville School and
You’ll be Headed in the Right Direction.

You’re already on course. You are among a select group of students judged capable of succeeding at The Asheville School. Now the choice is yours. Enroll here and you will be embarking on a journey of adventure and self-discovery. Along the way, you will have many additional opportunities to choose your direction. Supportive faculty and fellow students will help guide the way....

We hope you will seriously consider your alternatives, weigh the decision with care – and then choose to join us at The Asheville School next year. After all, a good education is like a good compass. Indispensable. 


Packaging

First Colony Coffee and Tea Company | Bag for Tea

Susan’s Tea 
Orange and Cinnamon Flavored Tea

On the crisp fall evenings of her girlhood, after days of horseback riding across the cool Virginia countryside, Susan Willis Denny returned to her grandmother’s parlour for a family tradition: a steaming mug of Willis family tea. Its sweet, spicy aroma would fill the house with happiness as Susan’s grandmother brewed a pot full.

Only Susan’s grandfather, Ben Willis, knew the secret of mixing the 12 whole spices that made the tea unique. Orange chunks for tanginess, cloves for warmth, cinnamon for lushness and natural cane sugar to make it sweet. Ben didn’t want the 100-year-old family tradition to end, so he passed his secret recipe on to Susan. She has served the tea to her friends at Willis Wayside, the family store, for years. Now, First Colony Coffee and Tea Company is proud to help bring the delights of Susan’s family secret to you….

Prince Michel | Winery Truck

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Cheers!
Prince Michel, Virginia’s Finest
Reds & Whites from the Blue Ridge


Outdoor and Posters

Virginia Department of Rehabilitation Services | Billboard

Put Ability to Work for You,
and Everybody Profits

Assistance is free at www.vdrs.org

Girl Scouts | Consumer Sales Poster

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Pick up a Box of Girl Scout Cookies.
America’s Future is in Your Hands.


Annual Reports and Books

Community Banker’s Bank | Annual Report

Community Bankers Bank
Looking Out For You

You’ve heard our tagline before – “Always your partner, never your competitor.” Browse through this year’s annual report, and you’ll see some of the many ways we seek to partner with you. Perhaps you’ve always thought of our services as CBB features. This year, turn it around and see CBB services as benefits instead. Look out for you. We always do.…

KPMG Peat Marwick | Corporate History Book

KPMG Peat Marwick: 40 Years in Richmond

Although Richmond temperatures were normal for the period, the summer of 1954 seemed unbearably hot to Jack Gary. Appointed on July 1 to establish the Richmond office, Gary spent the rest of the summer planning and setting up that office.

Still working out of DC, he took over from the Washington and Greensboro offices those clients which were to be serviced from Richmond. Then he began to search for office space. After some frustration at Richmond’s lack of modern facilities, he finally settled on the Travelers Building. This he found basically well-maintained except for the ancient elevators and “deplorable lack of air conditioning.”…